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Google unveils Nexus 7 and new TV link

July 25, 2013 By Leave a Comment

Google has unveiled a slimmer, more powerful tablet computer on its Nexus brand and a thumb-sized device that lets popular mobile gadgets feed online content wirelessly to television sets.

The ramped-up second-generation Nexus 7 by Taiwan-based Asus made its debut along with a Chromecast dongle that plugs into television sets to let people easily route online content to big screens.

Mario Queiroz, head of Google TV, said Chromecast ‘won’t clutter your entertainment cabinet. It simply disappears behind your TV once it is plugged in.’

The new connector device went on sale for $US35 online at Google play and will also be sold through Amazon and Best Buy in the United States.

‘Cast’ icons built into applications for online video services YouTube and Netflix let people use smartphones, tablets or laptop computers to easily direct online videos to television screens, a demonstration showed.

‘If you know how to use YouTube on your phone, you know how to use YouTube on your TV,’ Queiroz said while describing the vision behind Chromecast.

‘Any device in your home can become a remote control for the television.’

Google also made available a software kit for developers to synch mobile apps with Chromecast. Online radio streaming service Pandora is among those with Cast application features ‘in the works,’ according to Google.

Google is also working to let people ‘cast’ online content from Chrome web browsers to televisions.

Content fed to televisions is delivered directly through home internet connections, with smartphones, tablets or laptops serving essentially as remote controls, according to Queiroz.

‘We are paving the way for more apps to come,’ he continued. ‘Over time, we expect the technology to be embedded in a range of devices from our partners.’

The Nexus 7 ramps up Google’s challenge to Apple’s iPad with a slimmer tablet to be easily slipped into a pocket or handbag and allow easy access to rich online content or services.

Nexus 7 prices will start at $US229 and top out at $US349 in the US market.

Story source: www.bigpond.com

Filed Under: News, Technology Tagged With: Google, Media, news, Technology

Consumers, Marketers Disagree on Effective Ads

November 14, 2012 By Leave a Comment

Internet users think TV ads are more effective than online placements

Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still takes the largest share of ad dollars in the US, and its percentage of the total isn’t slipping. But with the measurability inherent in online ads, confidence in their efficacy is generally high.

In an October Adobe survey of marketers and consumers, US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective. But consumers appeared stuck in the past, with about two-thirds claiming TV commercials were more effective.

Consumers also appear to like seeing ads in traditional media better than on newer digital devices. Asked about their preferred venue for ads, 45% said they liked seeing them in their favourite print magazine and 23% on their favourite TV show, compared to just 11% who chose favourite websites, 3% who chose social media and 2% who liked to see ads in digital magazines.

Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types, according to the survey. Though both groups thought the best ads were those created by professional marketers, nearly half of marketers said this, compared with just 36% of internet users. There was large disagreement about the effectiveness of paid search ads (touted by marketers, played down by web users) and outdoor advertising (the reverse). Internet users were also much more likely to say there were no good or effective ads—positions which marketers were extremely unlikely to hold, for obvious reasons.

So what did consumers like? Nearly three-quarters thought ads should “tell a unique story, not just try to sell,” while about two-thirds said videos and user product reviews were good and that in-store experiences were more important than online ones.

The message for marketers may appear mixed, but it’s not exactly news that consumers don’t love to see advertising—or that they consider information from people they trust better than a hard sell.

Filed Under: Research, Social Media Tagged With: advertising, internet, marketing, Media, news, Research

Google+ Making Strides Online

February 12, 2012 By Leave a Comment

The popularity of Google+ has showed dramatic growth recently, according to February 2012 analysis from Compete, which tracked the the landing page for the main feature of the social network, the +1 button (google.com/+1/button, or plusone.google.com), beginning in November 2011. The page drew over 40 million unique visitors in December alone, with more than 10 times that amount in visits, while also passing 3 billion page views.

Computer Users Demonstrate Strong Growth

Compete also looked at its panel of 2 million non-mobile US-based users, representing a 1% sample size for the US, to determine the website’s popularity among non-mobile users. The company found that Google+ has grown by about 40% for US non-mobile traffic in each of the primary metrics that shows website performance. In fact, in December, Google+ reached a new peak of 20 million unique visitors, 50 million visits, and 200 million page views.

Share of SocNet Visits Up M-O-M

Google+ ranked 9th in the top 10 social networking websites and forums in December 2011, with 0.41% share of US market visits, according to Hitwise data released in January 2012. This represents 24% growth in just one month, after earning 0.33% share of visits in November. In fact, in December, Google+ grew its share of US social networking site visits to rival myYearbook, in the process also halving its gap with LinkedIn from 0.3% points to just 0.15% points.

Tailored Search Results Not Popular, Though

Google+ may not find its mark as a vehicle for tailored search results, though. According to an AYTM survey conducted in January 2012, just 7.5% of respondents said they would more inclined to use the social network if they knew they would get more tailored search results from doing so. By contrast, the vast majority (92.5%) said they were either ambivalent (48.1%) or not more likely (44.4%) to use the network to get more tailored search results.

Overall, 19.3% of the 400 US adults surveyed said they use Google+, although that was matched by the proportion (19.5%) who said they did not know what the social network was.

Filed Under: News, Research, Social Media Tagged With: Google, internet, Media, social networks

Social Media Presence More Important Than Social Media Ads

October 28, 2011 By Leave a Comment

Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.

In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. But in Twitter’s case, there was not as much of a difference between presence and advertising, at 42%.

Of the marketers surveyed, 72% agreed that measuring return on investment from social media was too hard, an oft-cited challenge of social media overall. More specific to having a brand page or account, 56% of marketers said turnover was too high and 52% said their fan or follower base was not target-appropriate.

Looking at social media budgets gives more insight into how marketers are keeping their communities engaged online.

Social media marketers reported that 48% of their budgets are used to attract new members to their pages, with 28% focused on social sites such as Facebook or Twitter, and 20% from off of these sites. On the other hand, 19% of budgets are used to keep current Facebook or Twitter communities engaged, and an additional 20% of budgets are spent on paid media to maintain existing fan bases.

Continually working to keep social communities engaged will help marketers reduce turnover. And as social media marketers become more mature in their outreach and social networks improve their platforms, marketers can work to better target advertising to reach the right audience and track and measure success using better metrics. Time and experience with social media will help marketers overcome the challenge of maintaining communities at social sites.

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Filed Under: News Tagged With: Important, Media, Presence, Social

Beware Backfiring Social Media Ads

October 28, 2011 By Leave a Comment

The report focuses on failed social media promotional efforts of three brands: EasyJet, Microsoft and American Express. A brief summary of each effort follows.

UK airline EasyJet released a poster on its Facebook page in September 2011 in response to a British Airways marketing campaign. The poster featured a “To Fly. To Save” slogan, mimicking British Airways’ “To Fly. To Serve” motto featured in its campaign. The page’s community manager asked users to let them know what you think and reaction has been very mixed.

As with other social media parody/satire campaigns analyzed by WaveMetrix, EasyJet’s post seems to have backfired, as consumers jumped to the defense of British Airways. More than half of comments about EasyJet were negative, as consumers criticized the “bitchy” poster. In contrast, more than three-quarters of comments about British Airways were positive, as consumers defended its “great ad.” WaveMetrix says this suggests that brands should refrain from using social media campaigns which attempt to tarnish a competitor’s reputation, in order to avoid the risk of a negative backlash.

A viral online attack ad released in summer 2011 that was intended to promote Microsoft’s Office 365 email service and reveal the weaknesses of Gmail instead resulted in consumers branding Microsoft as “petty” and largely ignoring the merits of Office 365, which WaveMetrix says demonstrates the drawbacks of negative campaigns to marketers.

Negative comments on the Microsoft brand made up 40% of consumer discussion about the ad. In contrast, only 6% of discussion focused on Office365.

In September 2011, American Express invited UK Twitter users to share the things that inspire them and has promised to donate to the Prince’s Trust charity for every tweet or retweet containing the hashtag #AmexBeInspired. WaveMetrix analysis reveals that almost half of all posts generated by the “Be Inspired” charity campaign are about the American Express brand itself, and the majority of these posts are negative.

While many tweeters used the #AmexBeInspired hashtag for its intended purpose, a large number of others posted sarcastic, angry comments about the American Express brand and their scepticism surrounding the charity campaign. WaveMetrix analysis indicates this suggests that brands that pledge to make a donation for every retweet, tag or Facebook like they receive risk angering consumers, who sometimes feel the donation should be made regardless.

Brands should consider their existing fan base when rebranding or launching new goods via social media, according to other results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” which indicate successful brands involve fans in social media rebranding efforts rather than trying to force a positive response.

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Filed Under: News Tagged With: Backfiring, Beware, Media, Social

UK not pursuing limits on social media

September 1, 2011 By Leave a Comment

A meeting on Thursday between the British government and Internet communications firms was friendly, not confrontational, according to people from the organizations that took part in the meeting.

At the meeting, the government “did not seek any additional powers to close down social media networks,” the British Home Office, the government’s home security department, said in a statement. “The discussions looked at how law enforcement and the networks can build on the existing relationships and cooperation to crack down on the networks being used for criminal behaviour.”

Spokespeople for the British Home Office declined to provide additional details about whether it broached the issue of imposing limits social media.

The gathering took place about two weeks after British Prime Minister David Cameron suggested that the government should impose limits on the “free flow of information” when it’s “used for ill.” “When people are using social media for violence, we need to stop them,” he said then.

Twitter took the brunt of the blame immediately following the violent rioting and looting in England. However, people mostly used private lines like BlackBerry Messenger to organize, rather than Twitter or Facebook, later reports found.

“RIM continues to maintain an open and positive dialogue with the UK authorities and continues to operate within the context of U.K. regulations,” a RIM spokeswoman said in a statement late Thursday. “It was a positive and productive meeting, and we were pleased to consult on the use of social media to engage and communicate during times of emergency.”

The U.K. was still entertaining the idea of limiting social media usage shortly before Thursday’s meeting. In a statement released beforehand, the Home Office said: “We are working with the police to see what action can be taken to prevent access to those services by customers identified as perpetrators of disorder or other criminal action.”

Instead of detailing plans to block criminals’ access to networks, police and government officials solicited advice from those in attendance about how to monitor the sites, the organizations said. Spokeswomen for the Home Office and for Facebook described the meeting as “constructive.”

“We welcome the fact that this was a dialog about working together to keep people safe rather than about imposing new restrictions on Internet services,” the Facebook spokeswoman said in a statement. She noted that Facebook already has rules in place to punish illegal activity on the site.

A Twitter spokeswoman said that governments and police rely on its service to distribute alerts. “We are always interested in exploring how we can make Twitter even more helpful and relevant during times of critical need,” she said in a statement after Thursday’s meeting.

Story by Mark Milian, CNN

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Filed Under: News Tagged With: limits, Media, pursuing, Social

Consumers Embrace Social Media for Brand Feedback

July 15, 2011 By Leave a Comment

Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands.

ROI Research conducted a study that asked social network users why they discuss products and services on social network sites. The majority of respondents said that when discussing products and services, they are comparing prices and talking about sales and specials with their social network friends and followers. Fifty-three percent of the surveyed social network users said they provide feedback to the brand or retailer via social network sites—and 47% said they express disappointment with the brand when they see fit.

The ROI Research study points out that consumers voice complaints about certain verticals more so than others. Survey respondents listed household products, telecommunications and healthcare and pharma as top categories for expressing dissatisfaction on a social network. Sports-related brands, magazines and newspapers, and alcoholic beverages, on the other hand, received low levels of complaints. The travel industry ranked fairly low on the list—which may come as a surprise given the resources that many travel companies have devoted to responding to consumer feedback on Twitter.

A MarketTools survey focusing on customer satisfaction with US airline carriers indicates that although US travelers may be embracing social networks to express feedback more frequently than in the past, social media as a feedback or customer service channel is still nascent.

Many travelers are using social networks to let their friends and followers in on their travel woes. In fact, the MarketTools survey indicates one out of 10 US travelers has used social media to complain about an airline. Because the complaints are undirected though, they often go unanswered. The survey shows that only one out of four consumers who complained via social media got a response back from an airline.

Although travelers are voicing dissatisfaction to their friends via social media, few travelers actually use sites such as Twitter and Facebook to give direct negative feedback to airlines. Only 2% of travelers who had given feedback or complaints about airline service in the past year said they had done so via social media. Most travelers reached out to the airline customer service department through the website, email or phone.

Both studies demonstrate that while collecting and responding to feedback over social networks may be a new phenomenon for brands, there is room for growth. Listening and responding to complaints on social media also offers brands a chance to connect with customers in an additional channel, and to potentially increase customer satisfaction.

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Filed Under: News Tagged With: brand, Consumers, Embrace, Feedback, Media, Social

Social Media Marketing Brings New Revenues, Customers

June 29, 2011 By Leave a Comment

Social media marketing has been top of mind among marketers and is becoming a worldwide phenomenon. Earlier this year, eMarketer estimated that worldwide social network ad revenues alone, not including money that companies spend developing presences on social networks or hiring staff to manage them, would reach $5.97 billion in 2011, a 71.6% increase over 2010.

Already, firms worldwide are seeing returns on their increased investment. According to a survey by office services firm Regus, 47% of businesses successfully used social networks for customer acquisition in 2011, a 7 percentage point increase over 2010. The US followed closely behind the average, at 43%.

China saw the greatest gains in customer acquisition from social networks among all countries studied, increasing from 44% in 2010 to 65% in 2011.

The survey had one other interesting finding: Social networks made the biggest impact for companies that are operating in developed markets. A significantly higher percentage of companies that used social networks for customer acquisition in developed markets, including the US, the UK, Japan and Canada, saw a revenue increase over the previous year vs. those companies that did not use social networks to acquire new business in developed markets.

Companies in developing markets like China, Mexico and South Africa experienced revenue growth whether or not they were using social networks to acquire new business, probably as a result of rapid overall economic expansion.

As companies continue to chase revenue in both developed and developing markets, competition will force marketers to increase investment in new platforms to reach customers. Social networks are proving to be a reliable source of customer acquisition and increased revenues in both, but can provide a necessary edge over competitors in developed markets.

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Filed Under: News Tagged With: Brings, Customers, marketing, Media, Revenues, Social

Internet users think TV ads are more effective than online placements

Computer Users Demonstrate Strong Growth

Share of SocNet Visits Up M-O-M

Tailored Search Results Not Popular, Though

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